Historically Speaking

Making sense of it all!

Drum Up Business

Posted by Elyse Bruce on January 26, 2010

Before broadcast media and when only nobility and spiritual leaders could read, with the earliest record where the term was used being 1535.

Salesmen or musicians arriving in a new village or town would announce their presence by ringing a bell or beating a drum.  The reason for this was to gain the attention of those living in the village or town. 

Once a crowd had gathered around the salesman or musician, the stranger would go about his business selling merchandise or performing in exchange for a meal and a place to sleep the night.

Originally, the term was to “drum up trade” however, in the past century, the term has become to “drum up business.”


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: