Historically Speaking

Making sense of it all!

It’s A Doozy

Posted by Elyse Bruce on April 26, 2010

The Duesenberg was an Auburn, Indiana based luxury automobile company active in various forms from 1913 to 1937.    Originally founded in Des Moines, Iowa in 1913 by German-born brothers Fred and August Duesenberg, the Duesenberg Automobile & Motors Company, Inc. built its vehicles entirely by hand. 

The company was most famous for its high-quality passenger cars as well as its record-breaking racing cars.    In 1914, Eddie Rickenbacker drove a “Duesy” to finish in 10th place at the Indianapolis 500, and a Duesenberg won the race in 1924, 1925, and 1927. 

Over time, the name of the car went from “Deusy” to “Doozy.”  Because the car was so impressive and had accomplished so much in such a short period of time, the term “doozy” came to mean anything deemed to be excellent or powerful.

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