Historically Speaking

Making sense of it all!

Posts Tagged ‘Deseret News’

Flash In The Pan

Posted by Admin on February 21, 2011

When someone says that a person, activity or item is a “flash in the pan” what they mean is that while the person, activity or item may draw a lot of attention at the moment, it’s obviously only going to be of interest to others for a very short time.

There are those who will try to sell you on the idea that gold prospecting or early photograph was the origin of ‘flash in the pan’ and in both cases, that is incorrect.

The Deseret News of Salt Lake City (UT) published an article by John Griffin on June 15, 1951 entitled “White Sox Bounce Nats in Twin Bill” which reported:

You can tell a champ in any sport, they say, by the way he gets up after a loss and takes charge again — and that’s just what those young and sassy Chicago White Sox were doing Friday.  A lot of folks, who thought that the classy kids from the Windy City were just a “flash in the pan,” figured that the belting they took in three straight games against the “old pro” New York Yankees would start the Sox on a long slide from first place, down.  But what happened instead?

Almost a century before that on July 25, 1854, in a Special Dispatch to the New York Daily Times, an article was published that read in part:

First we have the COLT investigation, which will turn out an ill-advised flash in the pan, and pass the bill designed to be defeated.  Next we have a positive charge of fraud and corruption made by a scion of DUFF GREEN against Hon. THOMAS H. BAYLY of Virginia which, having been exploded once already, probably  hasn’t enough of saltpetre in it to go off a second time, even in smoke.

In a letter dated July 26, 1789, Manon Roland (nee Marie-Jeanne Phlipon) who was involved in the French Revolution, wrote to her friend, Louis-Augustin-Guillame Bosc:

You are only children, you enthusiasm is a flash in the pan.  If this letter does not reach you, may the cowards who read it blush when they learn it comes from a woman.

Elkanah Settle (January 1, 1648 – February 12, 1724) commented on Mr. Dryden’s plays in 1687 and in “Reflections” she wrote:

If Cannons were so well bred in his Metaphor as only to flash in the Pan, I dare lay an even wager that Mr. Dryden durst venture to Sea.

Idiomation was unable to find an earlier published reference to “flash in the pan” however Idiomation is able to explain how the saying came about.

In the days when flintlock muskets were used, a person, the muskets had small pans meant to hold small amounts of gun powder.  When the flint struck the pan, sparks flew into the gun powder and this resulted in the gun firing off the bullet.   Of course, weather and other technical problems — which happened often — would lead to “flash in the pan” and no firing, especially if the gun powder was damp.

Posted in Idioms from the 16th Century | Tagged: , , , , , , , , , , , , , , , , , , , , , | 1 Comment »

In Vivid, Living Color

Posted by Admin on November 24, 2010

Although movies had been filmed in colour since the 1920s, there were times when a movie theatre just had to make the most of it when promoting a new movie.  And there were times when advertisers made the most of the phrase “in vivid, living colour” outside of movie making situations.

As recently August 2009, the phrase “in vivid, living colour” was used in the daily internet publication,  American Thinker.  Devoted to the “thoughtful exploration of issues of importance to Americans” the entry entitled “ObamaCare and Bush League Democrats” the author, J. Robert Smith wrote:

At a recent town hall, a pretty little girl, whose mother was an early Obama supporter, read a question from a slip of paper.  The President, knowing that the ball would be teed-up, swung hard and level.  Bang!  To the delight of his fans, a homer.  But tee-ball doesn’t matter, not if you can’t manage the game.   The President watches TV and reads the daily rags.  Not even MSNBC or The New York Times can ignore widespread popular unrest.  In vivid living color, the President sees very un-Alinsky seniors and middle class Americans give the what-for to shrinking, mealy-mouthed Democrats — daily. 

Back in the early 1980s, as inflation was running rampant in America, stories abounded, telling the woeful tale of poor housing markets and mortgages in default among other things.  In an article in the Deseret News run in May 28, 1981, the editor ran a story entitled, “Pity Poor Folks Who Live High Above the Tide Of Inflation.”  It read in part:

He bought his second home when they weren’t so popular.  He put down as little as he could and he borrowed the rest at interest rates less than half those of today.  If pressed, he refinanced.  Now he may rent his place at big prices to those with money beyond their immediate means.  These are among the people who own those places the day-trippers envy.  Unlike so many hourly and salaried workers, they  have the ability to float rather than be swamped by the inflation tide.  Various studies have long shown the sharp dichotomy in the two styles of life, but there is nothing like a day trip to the prime resorts near every population center to bring home the point in vivid, living color.

For Christmas 1966, the Gettysburg Times newspaper ran an advertisement for Ziegler Studios that read:

Have Your Family Portrait Taken For Christmas!  There’s still time … and it’s a swell idea either for a gift, or a gift to yourselves and your home.  But HURRY … the deadline for accepting appointments is near … and so is Christmas!  Don’t think about it anymore … call us today and make your appointment for a setting in your home and our studio.  Nothing will give more than your family in vivid, living color mounted in an attractive frame.

It wasn’t just e-magazines, bad economies and professional photographers that made use of the term either.  The Ludington Daily News ran an article in the June 24, 1963 edition entitled “Food Ads Criticized By Agency” in which it was reported:

“Our American system of food distribution is really one of the greatest show on earth,” Whitney said.  “It’s a giant, multi-million-dollar spectacular, staged in vivid living color, and exploding with human interest, scientific marvels, humor, fascinating, behind-the-scenes adventure stories, the snob-appeal of food as a status symbol, the romance of foods of far-away places, the emotional warmth of a mother’s instinctive desire to feed her young.”

Talk about making a leap from five years earlier when, in October 1958, the Chicago Daily Tribune ran an advertisement on page 6 in section C that promoted a movie that was reportedly a cinematic wonder on film of the “French love novel that shocked the world!” 

The movie was “A Certain Smile” and was released on September 22, 1958.  It starred Rossano Brazzi, Joan Fontaine and Johnny Mathis, who also sang the theme song, and was the first feature film for actor, Bradford Dillman (who went on to such movies as “The Plainsman” and “The Iceman Cometh”).  The movie hype was based in large part on the fact that the movie was “in vivid, living color!” 

So while the phrase may have been used in conversation, the first published use of the phrase “in vivid, living colour” appears to go back to this movie and no further.

Posted in Advertising, Idioms from the 20th Century, Slogans | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment »