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Posts Tagged ‘Krehbiel-Bolitho Newspaper Service Inc.’

Ballpark Figure

Posted by Admin on July 10, 2021

When someone asks for a ballpark figure or a ballpark estimate, they are interested in a somewhat qualified number guesstimate and are willing to accept a very rough estimate where necessary. Sometimes the figure guessed at is pretty close to bang on and sometimes the estimate is so far off-base as to be completely without merit. That being said, one shouldn’t confuse a ballpark figure with a good faith estimate.

In the Fall of 2019, Blue Origin’s CEO Bob Smith told the media that the first space trips on New Shepard would cost hundreds of thousands of dollars. Speaking at TechCrunch’s Disrupt SF conference, he stated new technology is never cheap but that the cost of a ticket for middle-class people would eventually be affordable. Until then, GeekWire‘s Alan Boyle reported Bob Smith “hinted at a ballpark figure.”

The Polk County Enterprise newspaper of Livingston (TX) — a semi-weekly newspaper that includes local, state, and national news along with advertising — ran an story with an interesting headline in Volume 117, Number 64, Edition 1 of their newspaper published on 12 August 1999. The article by Enterprise reporter, Emily Banks, reported County Judge John Thompson had asked Clyde Arrendell who was the chief appraiser of the Polk Central Appraisal District to a budget workshop. Emily Bank reported:

Emphasizing that all figres were “ballpark figures” Thompson reviewed the budget schedule, as well as the county’s tax history from 1982 forward.

The title of the news article was this: Court Studies Budget with Ballpark Figures.

In the book “Surviving in the Newspaper Business; Newspaper Management In Turbulent Times” written by William James (Jim) Willis (born 19 March 1946) and published in 1988, the writer paraphrased what Marion Krehbiel, former president of the major newspaper brokerage firm Krehbiel-Bolitho Newspaper Service, Inc. had stated in the late 1970s with regards to arriving at a fair market price for a small to medium size daily newspaper.

Krehbiel added a caveat to these indexes, however, when he noted in 1979 that this forumula is only meant to provide purchasers with a ballpark estimate of a newspaper’s worth.

The 24 June 1957 edition of The Des Moines Register included the column “Washington Memo” which purported to report on what was going on in Washington DC. In this edition, immediately after reporting on how an Army colonel felt about one of this tasks which came about after a Southern congressman “yelped about [the Army’s] handling of racial relations.” Here’s what readers learned next.

CODE: Pentagon language continues to produce new bafflers. One of them is “a ballpark figure” meaning a very rough estimate which doesn’t do much more than indicate that a given program is going to cost somebody an awful lot of money.

Kenneth Patchen (1911 – 1972) wrote “Memoirs of a Shy Pornographer” which was published by the New Directions Publishing Corporation in 1945. In this book, the concept of the ballpark figure is used in conjunction with being out in left field on page 101 in the chapter titled, “The Last Party I Ever Went To.”

“Miro complicates it simply because he doesn’t know how to handle his material.”
“But Arp does, I suppose.”
“Of course he does.”
“You’re way out in left field.”
“And you not even in the ball park.”
I poured it out. The sand looked very sticky and the leaves on the tree were getting sort of yellow around the edges.
“And what about De Niro? This is a serious young painter.”
“All right, what about Kamrowski? – or Lee Bell? – or Jackson Pollock? – or Arthur Sturcke?”

He wasn’t the first to coin the phrase though as some sources claimed. On 1 May 1944, The Morning Herald in Hagerstown (MD) was reporting that on what a senator claimed about U.S. aid for that year.

Sen. Jim Sasser, D-Tenn., said in a speech that total U.S. aid for the current year is about $250 million. He said “a ballpark figure” is that his proposal would halt $150 million to $180 million.

Idiomation realizes that many websites claim the expression dates back to the mid-sixties with the understanding we have of the idiom these days, but obviously it was around before then for it to be used in a newspaper article twenty years earlier with the expectation that readers would understand what the idiom meant.

Unable to find an earlier published version of ballpark figure, Idiomation pegs this idiom to at least ten to fifteen years earlier for it to be used to freely in a newspaper article in 1944.

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