Giving Tuesday

Right after Cyber Monday, there’s a new idiom being shopped around and  it’s called Giving Tuesday.

According to the Los Angeles Times of December 2, 2013 this is the second year that Giving Tuesday has made an appearance. It hasn’t quite caught on yet (in that it’s not a recognized buzz phrase yet) but people are doing their best to give charities a boost with this bit of marketing. The hope is for Giving Tuesday to become as big as Black Friday and Cyber Monday. The article stated in part:

Giving Tuesday, which will be held December 3, is a daylong national event designed to help charities raise money online.

In an article in USA Today written by Jon Ostendorff and published on December 1, 2013, the beginnings of Giving Tuesday were explained in this comment:

Giving Tuesday started last year as a charitable answer to the retail shopping days of Black Friday, Small Business Saturday and Cyber Monday with help from such big names as Sony and Microsoft.

This quickly pegs the idiom Giving Tuesday to November 2012 … no doubt about it!

Cyber Monday

After Black Friday and Small Business Saturday, retailers kick off the following week with Cyber Monday. Cyber Monday refers to the sales that can be had exclusively online and while many stores offer online savings on Black Friday and Small Business Saturday, Cyber Monday is just another one of those clever marketing ideas that seems to have popped up online in recent years.

Before Cyber Monday was successfully marketed, the Monday after Black Friday was the 12th busiest of the year … or in the top 3.5% for most profitable days.

A press release dated December 3, 2012 from PR Newswire Europe stated the following in part:

Cyber Monday is also called “Mega Monday” by some UK retailers. However, “Mega Monday” is a trademarked term of The Hut.com Limited. Cyber Monday is a generic term created by Shop.org in 2005. Today, nearly all U.S. Retailers hold Cyber Monday sales on the Monday following Thanksgiving and Black Friday. The term Cyber Monday is now used internationally by online stores in Australia, Canada, France, Germany and Portugal.

In the St. Petersburg Times newspaper dated November 25, 2006 Times Staff Writer, Mark Albright shared some insights into Cyber Monday in an article entitled, “Cyber Monday Mostly Hype, Experts Say.” In this article’s opening paragraph, he wrote:

Now that Black Friday is history, online retailers are bracing for their own version called Cyber Monday that kicks off in two days. In 2005, it was the busiest day of the year for online retailers, whose sites were jammed with 27.7 million unique site visits, according to Neilsen/Net Ratings.

The title of the article came from this quote in the article:

“Cyber Monday is more hype than reality,” Marshal Cohen, analyst for market research firm NPD Group, told the New York Times.

And the term can definitely be pegged to November 2005 with a news article by Robert D. Hof and published in Business Week on November 28, 2005 that begin with this paragraph:

Do a Google search on “Cyber Monday,” and you get as many as 779,000 results. Not a bad haul for a term that was created just a week and a half ago to describe the jump in online shopping activity following the U.S. Thanksgiving holiday. While Black Friday is the official kickoff of the traditional retail season, the story goes, online retail really takes off the following Monday.

The article also stated that the term was created during a brainstorming session where other variations were suggested and quickly discarded: Black Monday (too much like Black Friday), Blue Monday (not very cheery), and Green Monday (too environmentalist).

That being said, the idea kicked around for a year before the label Cyber Monday surfaced, according to Shmuel Gniwisch, chief executive of the online jewelry site Ice.com. Shmuel Gniwisch claimed in the Business Week article that in 2004 Shop.org sent an email to member retailers suggesting that online retailers needed to come up with a marketing hook of their own to compete with Black Friday.

Idiomation pegs the idiom to November 2005 with a nod to the year it took to come up with the label that stuck: Cyber Monday.