Historically Speaking

Making sense of it all!

Posts Tagged ‘The Sunday Morning Star’

You Never Had It So Good

Posted by Admin on July 13, 2010

In the movie, the Princess Bride, the following exchange is witnessed:

MIRACLE MAX:
Get back Witch!

VALERIE:
I’m not a witch, I’m your wife and after what you just said, I’m not sure I want to be that anymore.

MIRACLE MAX:
You never had it so good.

So where exactly did this phrase originate?  Surely it must have a long and colourful history.  Well, not exactly.

The phrase “you’ve never had it so good” is associated with the Conservative politician, Harold MacMillan (1894–1986), and refers to a speech he made as Prime Minister on 20 July 1957.  His exact words were: “Let us be frank about it: most of our people have never had it so good.”

At the time he said those words, he was correct however soon afterwards, inflation, rising unemployment and disruptive labour disputes were responsible for undoing the slow economic growth Britain had seen up until that point.

However, MacMillan didn’t just happen across that phrase accidentally as itw as used as the Democratic slogan for the 1952 U.S. Elections.  We’d like to think that some hardworking public relations guy working on campaigns came up with that phrase but it’s a little older than that even.

You see, the U.S. newspaper The Sunday Morning Star reported in September 1945 that this was the stock answer used in the U.S. Army when enlisted men complained about U.S. Army life.

Posted in Advertising, Idioms from the 20th Century, Slogans | Tagged: , , , , , , , , , , , , , | Leave a Comment »